In
1946, working from premises in St John Street in London's Clerkenwell
district, Asher and Rebecca Loftus established Accurist with the
intention of creating a brand name of lasting value. Like much
of the competition at that time, Accurist watches were made entirely
from Swiss components; a positive sales point that guaranteed
quality, and which coupled with competitive pricing helped establish
our reputation for value.
Accurist
became the first watch company to actively promote the 21 JEWEL
lever-movement and Accurist 21 JEWELS became the Company Slogan
setting a standard in watches that was later to be followed by
many of their competitors.
In
those days a watch was still seen to be a 'once in a lifetime'
purchase - Accurist set out to change this by introducing fashion
into watches. Richard Loftus, fresh out of University, created
a range of watches that was to revolutionise the watch market
worldwide. Soon Accurist's "Old England" watches were
seen on the wrists of the famous and fashionable: - Princess Anne,
The Beatles and Twiggy were amongst the millions worldwide who
wore the large brightly coloured watches that became synonymous
with the mini skirt, Carnaby Street and London of the swinging
60's.
The
past 60 years tell a remarkable story of the development of one
of the industry's most famous independent watch companies. We
look forward to presenting the Accurist watch range to you in
any of our four stores.
If
you have any questions regarding the Accurist watch collection,
please click here
to ask.
