In the early 80’s, Steve Sun and his wife, were working in the retail fashion industry in London. He was very interested in fashion and style and had a real passion for quality timepieces, but not always the funds to buy exactly what he liked.

Steve thought it was possible to make well-designed watches at affordable prices, and by the use of colour and styling, make them a must have fashion accessory. His idea was to encourage the ownership of several watches, so that you could accessorize your outfit.

Having designed some amazing watches, there was still one important issue to be resolved. What was he going to call his new brand? His team had produced a list of suggestions but none of them really appealed, so when he stepped on the plane to go to check the final samples, he took the list with him with the intention of picking one en route. Fate played its hand again.

As drinks were being served, the flight became very bumpy from turbulence and the seat belt signs were turned on. A few people panicked but when calm returned the pilot apologized and said that they had just flown through a bad storm. STORM – Steve thought that it would be a great name as it was a strong powerful word and a force of nature. So in 1989 this British brand started operating from London.

The STORM watch range has today metamorphosed from its quirky beginnings into a more sophisticated fashion watch brand, retaining key elements of the STORM signature and Steve’s aims of making quality, well-designed stylish timepieces that are fun!

If you have any questions regarding the Storm collection, click here to ask.