The TAG Heuer story started with Edouard Heuer in Switzerland in 1860 and has since become known as a world leader in precision and prestigious timepieces.

TAG Heuer has provided timing services for major international events including Formula One motor racing, World ski championships and sailings Louis Vuitton Cup.

Since creating the first dashboard clock in 1911, TAG Heuer has cemented its relationship with the motor racing wolrld and has been associated with many of the sport’s best known names including Ayrton Senna, Niki Lauder, and Michael Schumacher.

TAG Heuer has more recently been seen on the wrist of Cheryl Cole in her video for 'Parachute'.

This year sees Tag Heuer's 150th Anniversary and there is a very special limited edition 'Silverstone' watch available on our limited edition watch page.

If you have any questions regarding the Tag Heuer collection, click here to ask.