Three attributes distinguish every piece. Craftsmanship first and foremost - each piece is designed by Theo and his team in the studio and brought to life inhis workshops by highly skilled craftsmen.

Second is personality. Every jewel has its own personality. Every collection has a story to tell. This is jewellery for real people. Jewellery that is created to be worn, not stashed away in a safe.

Attribute three - effortless style. Theo Fennell jewellery reflects the designer's sense of humour, wit and steely determination to subvert convention at every turn. His designs tease and cajole, confront and seduce. There's a lightness of touch in every line and a healthy irreverence for the po-faced or pretentious. A cross is not a religious symbol, it is perfect Saxon symmetry. A key doesn't open anything; it's simply a pretty shape.