Accurist are arguably one of the first watch brands to bring fashion into the watch industry. Founded in 1947, the company was the brainchild of Asher Loftus and his wife Rebecca, who believed they saw a gap in the market for Swiss made watches with longer guarantees, more stylish designs and competitive prices. Rising in popularity throughout the 1960's thanks to a range of celebrities, such as Twiggy, Princess Anne and The Beatles adding these watches to their style, Accurist have become a British household name in fashionable mens and womens watches.