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Accurist

Accurist are arguably one of the first watch brands to bring fashion into the watch industry. Founded in 1947, the company was the brainchild of Asher Loftus and his wife Rebecca, who believed they saw a gap in the market for Swiss made watches with longer guarantees, more stylish designs and competitive prices.


The company found renown around 1967 when Loftus’ brother, Richard, launched an ‘Old England’ range which was worn by celebrities such as Twiggy, Princess Anne and The Beatles. Their popularity rose with models such as the Accurist London Ladies Watch, making them a distinctly British household name.The company was also the first company to sponsor the talking clock as well as being the official countdown of the last 1000 days to the new millenium, a feat which took 8 satellites to accomplish.

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