Citizen are one of the biggest watch manufacturers in the world. They were one of the first watch companies to use radio-controlled and satellite-synchronised time keeping. Eco drive is also an innovation that the company developed early in comparison to the rest of the sector, allowing them to develop timepieces that with the most forward thinking eco technology. The technology relies on solar energy to power the watches, this was done to market to a branch of potential customers who may not have access to specialised batteries.

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