In 1972 Gucci became one of the first fashion houses to branch into timepieces creating successful iconic models that combined contemporary spirit and tradition, innovation and craftsmanship, fashion and elegance. Later in 1997 the brand introduced a silver jewellery line followed by fine jewellery and high jewellery collections. Further reinforcing Gucci's reputation as an influential and progressive fashion brand the new and contemporary vision injected by Creative Director Alessandro Michele fully embraces the fashion codes, innovation and contemporary attitude of the House, therby further enhancing it's status as one of the world's most desirable luxury fashion brands and a definitive 21st century statement of contemporary coolness. Timepieces and jewellery are produced by Gucci's own skilled craftsmen: master watchmakers work in Gucci's own ateliers in La Chaux-de-Fonds Switzerland, and goldsmiths create magnificent pieces in Italy. Gucci watch collections are synonymous with fine quality, contemporary elegance, style and glamour. Each collection incorporates the brand's signature motifs, such as the Horsebit or 'GG' monograms.

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