Established in 1990 by John Ayton and Annoushka Ducas, Links of London has grown from a small, UK based company to an international powerhouse in the fine jewellery and watches market. In 2007, Links of London launched its first collection of watches, which has now grown to become an essential part of the brand. Their statement pieces offer a very modern mix of jewellery and timepieces, combining both style and luxury in a sophisticated way. This contemporary brand has established itself a fashion must-have, that transfers well from one season to the next. Passionate about British design, they continue to dominate the market, paying particular attention on quality and design.