Founded in 1853 by a father and son duo in Le-Locle Switzerland Tissot have been at the forefront of Swiss watchmaking for over 160 years. Tissot started producing its own movements thereby becoming a manufacturing company which allowed the brand to be able to propose high-quality watches at an affordable price. In 1983 Tissot joined The Swatch Group; the world's largest manufacturer and distributor of watches which has allowed them to become a presence in over 160 countries. Tissot's innovative leadership is enabled by the development of high tech products, special materials and advanced functionality. With a broader, more versatile range of high quality timepieces at an attractive price than any other Swiss watch brand, Tissot also expresses its commitment to making excellence accessible. Tissot are very proud of their role as the official timekeeper for a multitude of sports including Moto GPTM, FIM Superbike and the RBS Six Nations Championship and these relationships underline its core values of performance, precision and setting new standards.