Shop Baume & Mercier Watches

Baume & Mercier’s story begins in 1830. Brothers Louis-Victor and Célestin Baume opened a comptoir horloger (watch dealership) in Les Bois, a village in the Swiss Jura. The Baume brothers’ business grew rapidly, and true to their motto, “accept only perfection, only manufacture watches of the highest quality”, they forged a fine reputation through the creation of exceptional timepieces featuring the latest innovations.

In 1918, the company director William Baume joined forces with Paul Mercier, together, they founded Baume & Mercier, Genève. The firm soon became one of the most active in the field of wristwatches by offering remarkably balanced special-shaped models. These chic, urban watches kept step with life’s many special moments by embodying an art of living instilled with inimitable elegance.

The company, constantly in pursuit of the equilibrium, symbolized by the Greek letter Phi – the current Baume & Mercier logo – laid the groundwork of what is now considered the archetypal traditional round watch in the 60’s. It thus launched various chronographs equipped with functions such as moon phase or triple date displays. By 1988, the firm joined the Vendôme group, now Richemont, and enriched its collection with a number of successful models which immediately established themselves as the brand’s flagship lines.